News
Smiffys and Rubies Support Family Fund this Wor...
Thursday 5 March 2026 marked World Book Day, a celebration enjoyed by children across the UK. But for some of the families charity Family Fund supports, something as simple as...
Smiffys and Rubies Support Family Fund this Wor...
Thursday 5 March 2026 marked World Book Day, a celebration enjoyed by children across the UK. But for some of the families charity Family Fund supports, something as simple as...
Peter Rabbit joins Smiffys’ Library of Licenses
The new collection will feature adorable costumes for toddlers and children aged 2 – 9 years, along with themed accessories and party decorations, designed to capture the charm of the...
Peter Rabbit joins Smiffys’ Library of Licenses
The new collection will feature adorable costumes for toddlers and children aged 2 – 9 years, along with themed accessories and party decorations, designed to capture the charm of the...
The World of Eric Carle joins the Smiffys Family
This partnership brings Smiffys industry expertise and The World of Eric Carle’s iconic characters, which include everyone’s favourite caterpillar, together to launch a collection of costumes, accessories and partyware coming...
The World of Eric Carle joins the Smiffys Family
This partnership brings Smiffys industry expertise and The World of Eric Carle’s iconic characters, which include everyone’s favourite caterpillar, together to launch a collection of costumes, accessories and partyware coming...
Smiffys Shortlisted for FOUR Licensing Awards!
In the highly competitive Best Licensed Dress-Up or Partyware Range category, four of our standout licensed collections have received recognition – a huge honour that celebrates the creativity, innovation, and...
Smiffys Shortlisted for FOUR Licensing Awards!
In the highly competitive Best Licensed Dress-Up or Partyware Range category, four of our standout licensed collections have received recognition – a huge honour that celebrates the creativity, innovation, and...
Smiffys Powers Up with Dragon Ball Z
New Licensing Deal Brings Iconic Anime Costumes to Life. Smiffys are excited to announce the latest addition to its licensing portfolio, stepping into the world of anime with the legendary Dragon...
Smiffys Powers Up with Dragon Ball Z
New Licensing Deal Brings Iconic Anime Costumes to Life. Smiffys are excited to announce the latest addition to its licensing portfolio, stepping into the world of anime with the legendary Dragon...
Smiffys Announces Exciting New Collaboration wi...
This exciting collaboration will bring to life some of the most iconic characters from the legendary author’s books, including How the Grinch Stole Christmas! and The Cat in the Hat....
Smiffys Announces Exciting New Collaboration wi...
This exciting collaboration will bring to life some of the most iconic characters from the legendary author’s books, including How the Grinch Stole Christmas! and The Cat in the Hat....